Learn what it takes to build a $100,000+ Makeup Artistry business.
EDUCATING THOUSANDS OF STUDENTS WORLDWIDE
School of Makeup is the ultimate online makeup course for beginners,
self-taught makeup artists, side hustlers, and seasoned pros to master
the skills to book out your calendar, grow a powerful social media
presence, and transform your artistry into a profitable & fun career.
Ready to create viral makeup content?💡✨
Unlock the ultimate list of must-have content creation tools—apps, lighting, equipment, and more—all in one place. No more guesswork, just proven tools to take your content to the next level with direct links to all products sent straight to your inbox!
Build a Profitable Beauty Business
Trade confusion for a clear, proven path to attracting dream clients and growing your income.
Master Your Artistry
Replace self-doubt with unstoppable confidence in your signature makeup skills.
Unlock Your Marketing & Sales Power
Learn the strategies that turn your passion into profit — and create the freedom you deserve.
Our members are just like you
Some are just starting. Some are already building. Inside,
they're taking action – together.
MY REVENUE HAS GROWN OVER 200% SINCE JOINING
“My clientele has doubled, and new opportunities keep coming my way. This course gave me the confidence and skills to grow as a makeup artist. I’ve gone from working at a café to earning over $150,000+ and building a social media following of over 140,000, with PR brands like Huda Beauty, Anastasia Beverly Hills, YSL Beauty, and more. It’s absolutely worth the investment!”
Rubia Shafique
GRADUATE
I WENT FROM ZERO CLIENTS TO FOUR SALON CONTRACTS
“My ability to create stunning looks has skyrocketed, and I’m now working as an independent makeup artist across four salons. This course opened doors I never imagined and gave me the confidence to succeed in the beauty industry.
It’s truly life-changing!”
Sarah Kassab
GRADUATE
THIS COURSE TRANSFORMED MY SKILLS AND CONFIDENCE
“Even as a qualified makeup artist, I gained so much from this course. This course went above and beyond to ensure I achieved the best results. I feel more confident in myself and my skills, which my clients have noticed and constantly praised.
It’s been a game-changer for my career!”
Kiara Borislavsky
GRADUATE
Our students represent all levels of artistry
I've been there.
From McDonald’s worker to home studio to million dollars in revenue. At 16, I was working at McDonald’s
for $7 an hour, doing makeup as a hobby. By 21, I had transformed that passion into a business
generating over a million dollars. But it wasn’t always smooth sailing.
I know your
struggles because I’ve lived them too:
- Months with zero clients.
- Feeling invisible on social media.
- Doubting my makeup skills and wondering if I’d ever "make it."
- Completely clueless about how to actually run a business.
- Been stuck & unsure how to grow
When I first started, I had no roadmap, no strategy—just a love for makeup and a whole lot of trial and error. My "plan" was to throw everything at the wall and hope something stuck. I even resorted to cringey marketing tactics, like following and unfollowing people on socials, desperately trying to gain followers and clients. Trust me, I’ve made every mistake in the book.
That’s exactly why I created this course to help you skip the guesswork and fast-track your career—because life should be fun, and success doesn’t need to take forever.
Founder of:
From a home salon to 7-figures in revenue
Grew from zero to 100k+ loyal audience in just 6 months.
Built a fully automated beauty studio, achieving time, location & financial freedom
Join the ultimate community of makeup artists, 24/7
Get access to easy to follow, step-by-step lessons for makeup,
business & marketing to take you from where you are to where
you’ve always dreamed of being. Whether you're a beginner or a
seasoned pro, you will grow more knowledgeable & successful
with every lesson & step we will guide you to take.
Get accountable and stay accountable
Stay on track with exclusive access to your own business software, included in the course. This all-in-one tool simplifies goal tracking and managing your to-do lists, finances, stock, marketing, and more. Say goodbye to overwhelm & hello to a streamlined routine designed to help you thrive in the makeup industry.
Refine your vision, learn, and execute!
Whether you’re a complete beginner or already established makeup artist, this course meets you where you are. Learn to refine your skills, create a clear action plan, and execute your way to success.
Gain serious business skills and knowledge
If you’re not into rah-rah fluff, you’re in the right place. Follow expert tutorials, practical tips, and proven methods designed to save you years of trial and error and countless dollars wasted on outdated, confusing courses. Skip the guesswork, fast-track your success.
Your universe just expanded
Learn, plan, execute. Repeat.
The School of Makeup Course ($7,997 value)
Master your craft, plan your success, and build your dream business with 50+ in-depth lessons taught by industry expert Reign.
The moment you join School of Makeup, you'll unlock a new module each week—delivering a unique, step-by-step journey unlike any other makeup program out there.
Access to the Operating System (priceless)
The Operating System is your very own software that acts as the brain of your business.
It’s where you’ll bring your dream vision to life, set clear goals with actionable steps, streamline admin, plan viral content, track makeup stock, and so much more. With access to this tool, running your business becomes seamless, empowering, and effortless.
Craft viral content that attracts dream clients, brands, and celebrities. ($450 value)
Unlock a comprehensive video library that guides you through the art of planning and creating viral content on demand.
From strategy to execution, discover expert tips and step-by-step techniques to make your content stand out and capture attention from ideal customers, dream brands & celebrities.
Ever-growing study library ($295 value)
Gain unlimited access to an ever-growing study library packed with invaluable resources designed to elevate your skills and knowledge.
With fresh content added regularly, you'll stay ahead of trends and continue to refine your craft—because learning never stops, and neither should you.
Get exclusive DM support from your mentor, Reign!
(priceless)
Receive personalized guidance, expert advice, and direct feedback to help you refine your skills, overcome challenges, and achieve your makeup goals with confidence.
Truly priceless.
High-Quality PDFs and Accompanying Learning Materials ($250 value)
Receive high-quality PDFs and additional learning materials to complement the video lessons, enhancing your understanding and application of the course content.
Try School of Makeup risk-free
Give it 7 days. If you complete Phase 1 and don’t feel like
we’ve delivered on our promise, simply email us and we’ll
issue you a refund.
Have any questions? Email us
at
[email protected]
RUBIA SHAQFIQUE
@Rubia.sh
The course curriculum
55+ In-Depth action based video lessons
Learn at your own time
On all devices, whenever, wherever
Free Business Management Software
Taught by Reign
Certificate of completion
8+ More In-Depth Trainings
Learn influencer marketing, and specialised techniques such as halo eyes.
Facebook Marketing
Going Viral On Demand
Advanced Makeup Looks
Systemising Business
Influencer Marketing
Building Communities
Selling on Stories
Diversity & Inclusion
Exclusive bonuses for VIP Lifetime members
This course will help you overcome...
The fear of not knowing where to start
The fear of your business failing
The fear of doing it alone, without support
The fear of thinking you're unqualified
The fear of not having enough time
The fear of not having enough money
Learn from someone who actually built a successful beauty business
(and not another person who's only sold courses)
All of our material is digital. Learn at your own leisure.
School of Makeup is entirely digital, giving you the freedom to learn from anywhere, whether you're in your PJs or your MUA uniform.
Each week, a different module is released and can be viewed on demand, on your own time. You'll have two break weeks, to take a beat or catch up on your work.
After that, School of Makeup is accessible to you for the duration of your membership to return to anytime.
What students are saying:
Tulliah Davis
GRADUATE
Chloe McAlpline
GRADUATE
Shabnam Ahmed
GRADUATE
Paige Te Rore
GRADUATE
Aylin Candir
GRADUATE
Marina Yvette
GRADUATE
School of Makeup is for you if:
You love the art of makeup & create a solid foundation upon which you can transform that passion into profit.
You’re an existing business owner who’s ready to professionalise, level-up, and grow
You've been seeking to grow past where you are but don’t know how
You’re ready to commit to yourself and your dreams, stay accountable, and build a life you love
You’re ready to nerd out on all things strategy, marketing, brand building, creative, finance, leadership, and more
School of Makeup is not for you if:
You prefer a get-rich-quick scheme over without showing up with passion
You have absolutely no interest in beauty or business
You aren't committed to your personal and professional development, or to show up for yourself
You expect 1-1 coaching. School of makeup is a digital course that is self-led program that empowers you to build your business on your own time.
Your most frequently
asked questions:
Yes - that's exactly what it’s designed for. This isn’t just about doing beautiful makeup - it’s about building a beauty career that books itself.
You’ll learn real-world strategies that attract high-paying clients, grow your brand, and turn your passion into consistent profit.
If you want to stop guessing and start growing, this is the roadmap you’ve been missing.
You don’t need to be perfect to start - you just need the right guidance.
Inside this course, you’ll refine your techniques, master high-demand looks, and finally feel confident charging what you're worth.
By the end, you won't just look like a professional - you’ll feel it in every brushstroke.
Most courses teach you “how” - this one teaches you how to WIN.
This course bridges the missing link between skill and success: marketing, branding, and client attraction.
You won't just learn how to create looks - you'll learn how to create a career, clients, income, and opportunities.
It’s perfect for artists who already have basic experience but are ready for real growth.
If you've been doing makeup on yourself, friends, or even a few clients - but feel you’re not reaching your potential - this course will give you the skills, business knowledge, and confidence to level up.
If you're brand-new to makeup, we recommend gaining a bit more hands-on experience first.
You’ll get 12 full months of unlimited access - or longer if you stay subscribed.
Plenty of time to master the lessons, implement at your own pace, and revisit anything you need.
Need more time after a year? Stay subscribed and continue building your career momentum without missing a beat.
Absolutely - and better than you think.
This course is designed with step-by-step video lessons, easy-to-follow tutorials, downloadable templates, and real-world examples.
You’ll learn visually, practice practically, and start applying what you learn immediately - no fluff, no wasted time.
If you want more clients, more bookings, and a stronger brand - yes.
Whether you're freelancing, working part-time, or already taking paid clients, this course will show you how to sharpen your skills, charge more confidently, market yourself better, and grow your beauty business beyond where it is now.
Yes!
We believe in making career-changing education accessible.
Flexible payment plans are available at checkout, so you can start now and invest in your future without financial stress.
It starts the moment you say YES.
Enroll today, and you’ll get immediate access to the course materials.
Learn whenever it fits your life, revisit modules whenever you need, and build your career on your terms.
Go ahead, write us off. Literally.
This program isn't free. But for business owners, it's tax free. The School of Makeup is a business expense, which means you can write it off on your taxes. A win is a win.
Need assistance?
Chat with us!
Have a question about School of Makeup? Email our Team and we'll get right back.
Don’t delay your dreams.
You won't regret starting, but you will regret waiting. You'll
never know what you're truly capable of achieving without taking
the first step.
It's time for you to soar.
